Fidelity Bank is a community bank built on values. Our mission has been in place for over 100 years, guiding us to do what is best for our customers and building lifelong relationships. Our goal is to never lose focus of this mission and the associated values as we do business over the next 100 years.
Our mission is to be the independent, sound, and profitable bank that businesses and families come to first – and bank with for life.
This means we:
Make safety and soundness a top priority
Invest in technology, people, and products that build long-term value
Offer financial services that align with customer’s objectives
Bank for Life – We earn the loyalty of our customers. Our superior attention to caring and personal service helps us build relationships that span lifetimes – even generations.
Independent –We have been independent for over 100 years. In an age when many banks are merging, we believe remaining independent will allow us to continue building genuine relationships with our customers, businesses, and the communities we serve.
Sound – Our bank is safe and secure. We plan carefully, which results in superior quality assets and a rock-solid capital position.
Profitable – Our bank is profitable. We provide consistent healthy returns, and we seek out opportunities for growth and expansion.
Our vision is to enhance the well-being of the communities we serve by improving the financial lives of our customers and our associates.
We pursue this vision by:
Being a valued and trusted partner
Being a vital participant in the communities we serve
Being an employer of choice
Our Motto: Right By You®
Every day Fidelity Bank associates make decisions that impact our customers, our coworkers, and our organization. Our motto, although only three words, can bring remarkable clarity to nearly any situation we face. While there are many applications for Right By You, here are three key concepts that help shape our thinking and decision-making:
- Customers – Our goal is to develop a relationship with every one of our customers. We are dedicated to getting to know them, their goals and dreams, and providing the advice and services they need through every channel — email, phone calls, online, and in person. We will be right beside them with the right solution for them whether they are banking from home, the road, or at one of our branches.
- Associates – Fidelity Bank aims to be an employer of choice. From providing our associates with the tools they need to promote a culture that values contributions and skills, we are committed to living by the values of Right By You.
- The Bank – We will continue to offer the best possible financial services that are relevant to our customers’ short-term and long-term needs. We are also dedicated to being a vital participant in the communities we serve.
Fidelity Bank was awarded a 5-Star (Superior Bank) rating from BauerFinancial and did not accept federal assistance through the Troubled Asset Relief Program (TARP).